Barista- A Pioneer In Developing The Cafe Culture In India

Barista- A Pioneer In Developing The Cafe Culture In India

Barista Coffee is endorsing a completely new concept in India i.e. coffee drinking as India has been primarily a tea drinking nation for ages, like several other areas in Asia. Launched in 1999 with the plan of being a leader in the specialty coffee segment, in both the retail and off-premise trades, the company thinks that the coffee market holds enormous prospective for expansion in India, which is going all the way through a period of evolving standard of living and international trends.

Barista thinks about coffee lovers' recommendations, for a comprehensive experience that merges good locations, a perfect product and cautiously planned espresso bars. In a short period of some years, Barista has been able to set up a pragmatic brand name that is now, a source of reference for superior coffees.

]]>

The barista outlets are situated in chic locales and the ambiance there is also pleasing and joyful. Spending a good half an hour meeting in that place, listening to songs, going through magazines and drinking a fine cup of coffee is a gratifying experience for all the consumers who visit this coffee bar.

Barista is developing a cafe culture as an element of lifestyle in the Indian market. It considers that coffee shops play a very significant part in any society and considers coffee bars as an instrument of communal change, be it a place for debate of political affairs, a place to unwind or a get-together point, Barista is acknowledged as a brand of central point in the society.

Barista has spared no effort in imprisoning the soul of the brand -- the joy of coffee, be it getting hold of Italy's premium espresso machines, sourcing coffees of various origins or getting specialty coffees roasted in Venice.

Barista Lavazza with its inclination for offering superior than the superlative to its visitors has taken a promotional step too, by introducing its domestic brand of chocolate and ice-creams, the subsequent stage of indulgence in coffee.

Branded chocolates and Barista Lavazza Ice-creams not only add to the spirit of rich coffee but also offer the visitors, a genuine coffeehouse experience wherever they go. Barista Lavazza has also been designated ‘Super brand' for two years in series.

Mritunjay writes on behalf of "Barista" - India's largest coffee cafe chain with the best coffee menu – Espresso Bars, Caffe Americano, Cappuccino, Hazelnut Mocha, Crème Caramel Latte, Swiss Hot and Mint Chocolate.